Overcoming the "Your Product Sucks" Objection

Those of us who have been around the retail automobile industry will sooner or later find a customer that says your product, store or staff sucks. This usually happens when a salesperson is working the service area and runs into that customer. You know...

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Wow your Customers or I will by Chris Justice

Who cares about satisfied customer? In this economy that is the standard, the minimum to be in business. If your customers are not being satisfied you won't be around long. There are too many business that will at least make sure the customer is treated...

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What happened to Record Players and Emails by Chris Justice

What ever happened to record players? How about Beta tape players? Anyone remember pagers? Here's a good one,typewriters. One thing is for sure nothing is forever. No matter how useful or advanced, it to will one day be obsolete. Now in my mid 30's,...

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Stop Marketing like a Dinosaur and get with the Future. By Chris Justice

Do you remember the scene from Titanic where the band played as the ship sank? Some Dealers continue to repeat the same mistakes in marketing and advertising over and over again, which haven't worked in years. Sales decline or stagnate yet they continue...

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The Secret

Over the last sixteen years I have seen a lot in the car business. I have made some really good friends over the years as well. When I first started as a salesman, I had no training at all. The Manager instructed me to grab a customer, take them on...

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